AISI's Steelmark Made It to the Super Bowl
AISI took advantage
of the Pittsburgh Steelers being in The Super Bowl by explaining
how the team's famed three-star logo (one of the most familiar symbols
in sports) came from AISI.
the right side of each player's helmet, the logo symbolizes the
strength of the Steelers and the Steel City the team represents.
Seven decades after Art Rooney purchased the NFL franchise and four
Super Bowl victories later with a potential championship this year,
the story of the Steelmark and how the Steelers acquired it, is
widely unknown, even to some of the team's most avid fans and supporters.
The three four-pointed
starlike figures within the circle, called hypocycloids for their
geometric origin, made it to the NFL in 1962, when Rooney adopted
the Steelmark for his football team. The Steelers logo is based
on the Steelmark logo belonging to the American Iron and Steel Institute
(AISI). The Steelmark was originally created for United States Steel
Corporation to promote the attributes of steel: yellow lightens
your work; orange brightens your leisure; and blue widens your world.
The logo's meaning was later amended to represent the three materials
used to produce steel: yellow for coal; orange for iron ore; and
blue for steel scrap.
Back in the
early 60s, the Steelers had to petition AISI in order to change
the word "Steel" inside the Steelmark to "Steelers"
before the logo was complete. Cleveland's Republic Steel suggested
to the Steelers that they use the Steelmark as a helmet logo.
In order to
test out the Steelmark and see how it looked on their all-gold helmets,
the Steelers equipment manager was instructed to put it on only
the right side of the helmet. That year the Steelers finished with
a 9-5 mark and became the winningest team in franchise history to
date. They wanted to do something special for their first postseason
game, so they changed the color of their helmets from gold to black,
which helped to highlight the new logo.
generated by having the logo on only one side of their helmets along
with the team's new success, the Steelers decided to leave the helmet
that way permanently. Today's helmet reflects the way the logo was
originally applied and it has never been changed. For more information,